Under the management of Fiat Chrysler Automobiles, Jeep has been prosperous. It launched the Cherokee, which has received decent reviews and enjoys good sales. The Renegade is on its way to showrooms, and Jeep expects it to be a worldwide sales success. However, both of these models are controversial. Many find the Cherokee too ugly and the Renegade too cutesy.
Furthermore, both are on Fiat-based car platforms. Jeep loyalists are concerned that the 2018 Wrangler will not live up to its heritage.
Jeep CEO Mike Manley seeks to dispel these fears. In an interview with Edmunds, he was clear that the brand could not compromise the Wrangler. To that end, the Wrangler will receive its own unique architecture unrelated to any Fiat platform. The central challenge in developing the next generation is the necessity to meet rising fuel economy standards. The engineering focus is on making the vehicle as lightweight as possible and finding assorted ways to boost MPGs.
The team will also work on improving drivetrain efficiencies. The current Wrangler features a 3.6-liter V6 with a choice of six-speed manual or five-speed automatic. It is likely the 2018MY will have a more sophisticated drivetrain. However, do not expect to see any form of hybridization or electrification. Manley is clear that capabilities must not be weakened, and heavy batteries placed low in the chassis could be vulnerable when off-roading.
One of the most interesting tidbits Manley shared is his expectation that Land Rover will launch a direct Wrangler rival in markets around the world. “I have no doubt that Land Rover will come into the fight with a product,” he said. “They are an incredibly well-known brand on a global basis. It would be incredibly naive of me to not watch Land Rover very closely.”
Land Rover, of course, is working on a next-generation Defender family – likely the competition Manley is referring to. It will be a compelling rivalry. We shall see once and for all which brand produces the world’s most capable off-roaders.
By Nico Grant
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