Last week, we brought you news that Volkswagen’s Beetle Dune Concept was being considered seriously for production. Now, Car magazine published a report that asserts VW’s board approved the concept for production back in May.
The production model is said to launch in early 2016 in hatchback and cabriolet configurations. All versions will be raised by 50 mm (2 inches) and widened by 26 mm (1 inch).
However, this will not be a “Cross” model, and therefore will not receive all-wheel drive. That will surely disappoint some fans. Instead, it will feature an electronic XDS differential lock and be labeled a “Beetle Dune” when it reaches showrooms. It will have more aggressive front and rear bodywork. In essence, it is purely cosmetic. That more desirable look will command a premium of €2800 ($3800; £2200) over more traditional trims.
Nonetheless, Volkswagen believes the Dune will have a promising future within an expanding Beetle family. Car spoke with Matthias Zauner, Head of Beetle marketing. He described the Dune as “special,” and emphasized it offered “sportiness, proximity to SUVs, authenticity, lifestyle, history, leisure-orientation, emotion…” That is all marketing speak to say that Volkswagen will try to convince American and Chinese shoppers that a raised FWD Beetle is cool.
What is cool is that the Dune is expected to feature high trim engines from the Beetle portfolio. As you may remember, the concept had a 207 horsepower, 2.0-litre turbo mated to a six-speed DSG auto. It did 0-62mph in 7.3sec, and went up to a top speed of 141 MPH (227 km/h).
If Volkswagen is not going to make the Dune capable off-road, the least it can do is make it swift on-road.
By Nico Grant
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