It’s hard not to like the Lincoln MKC, a much more modern crossover than past models and one that’s much more in tune with the times.
However, it seems that the marketing department responsible for targeting the vehicle at a specific audience has not done its job quite right, and while CNET’s Brian Cooley discovered there was plenty to like, he failed to discover who it’s supposed to be liked by…
The MKC looks good, both inside and out, and even the clam-shell tailgate, borrowed from Audi, gives it a posh, contemporary appearance and really distinguishes it from the Ford Escape (Kuga) on which it’s based. The 285 hp 2.3-liter turbo engine that powered the (exclusively) all-wheel drive test car was also a standout point on its own, but was let down by a reportedly slow-reacting autobox.
On the tech front, the MKC fared well, and featured a surprisingly responsive touchscreen interface that also comes with good voice recognition. It also features pre-collision warning, blind-spot detection and all the usual gadgets you’d expect to find on a competitive new crossover launched in 2014.