Citroën is very serious about the DS brand being a standalone unit, which is why the release detailing the fabulous DS Divine Concept doesn’t have a single mention of the Citroën name.

The Divine DS Concept represent a vision of the future for the DS brand and premieres the wild “Hyper-typage” interior design choices which offer “haute couture inspired levels of personalization,” according to the automaker.

A compact four-door vehicle, the Divine DS study stands out due to its sensual looking exterior, but mostly due to the striking interior. The cabin design features a bold, high-tech layout with spectacular contrasts which introduces the “Hyper-typage” technique allowing customers to choose an interior trim that reflects their personality.

The cabin features three interchangeable interior ambiences, each with its own unique style, that can be changed in just 15 minutes. The three very different interior ambiances are called “Mâle” (French for male), “Parisienne Chic” and “Fatale Punk” and were designed with the help of famous fashion names including Lesage for embroidery and crystals from Swarowski.

Another interesting feature is the laser technology used on the headlights. Inspired by the facelifted DS3, the light signature at the front maintains the principle of independent LED modules and feature Swarovski crystal fabric at the base of each unit. The headlights combine sequential indicators with laser technology. The laser headlights include two high-powered laser diodes per module, which are 50 percent more powerful than conventional LED lights.

The Divine DS is 4,210mm long, 1,980mm wide and just 1,350mm high, featuring a low driving position. It is powered by a 1.6-liter THP turbocharged direct-injection petrol engine developing 270 hp and a maximum torque of 330Nm (243 lb-ft) between 1,900 and 5,500 rpm. DS didn’t say anything about a future production model based on this study, but at least some of its styling cues should be seen on future road cars.

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