The big news for the 2015 Dodge Viper is not its 5 horsepower bump or the addition of new special editions, it’s a massive $15,000 price cut.
Dodge has officially announced that it is reducing the Viper’s starting U.S. Manufacturer’s Suggested Retail Price (MSRP) by $15,000, with the entry-level model now priced at $84,995. The price excludes tax, title, license, destination and gas guzzler tax.
Furthermore, current Gen 5 Viper owners will receive a certificate worth $15,000 to be redeemed toward the purchase of a new Dodge Viper. The $15,000 certificate is in addition to the $15,000 price reduction. Finally, the $15,000 price reduction also applies to all existing 2014 Vipers that are currently in dealers’ stocks. Dodge is hoping the price cut will convince buyers, as sales of the 2014 model have been below expectations.
Good news continue for Viper fans, as the 2015 model will be sold throughout the entire Dodge dealer network, and not just in SRT dealerships . More than 2,300 Dodge dealers will be able to sell the 2015 Dodge Viper. Production of the 2015 Dodge Viper will begin at the Conner Avenue Assembly Plant in Detroit in the fourth quarter with vehicles arriving in dealer showrooms in the first quarter of 2015.
For 2015, the Viper’s 8.4-liter V10 engine delivers 645 horsepower and up to 20 mpg on the highway (11.8 l/100 km), an improvement of 5 hp and 1 mpg over the 2014 model. Dodge is also introducing new packages and new colors, including a new GT grade, GTS Ceramic Blue Special Edition with an exclusive Ceramic Blue exterior color and Black stripes, TA 2.0 Special Edition with high-performance Aero Package, as well as the Y’Orange, Stryker Orange and Stryker Purple exterior colors.
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