Following an announcement last month, Lincoln has kick-started the MKC crossover ad campaign featuring Academy Award winner Matthew McConaughey.
Three of a total of five ads debuted on digital channels today, with two of them to be broadcast on TV beginning September 6. Directed by Nicolas Winding Refn, the commercials are part of Lincoln’s “Live in Your Moment” campaign and feature McConaughey driving the Lincoln MKC and expressing what goes through his mind while behind the wheel.
“I am impressed with how the MKC handles on the open road. There is an authenticity about this vehicle, and it’s reflected in this campaign. It’s easy to shut out the rest of the world, and Nicolas does a remarkable job of portraying that in these spots,” said McConaughey, who is known as a genuine Lincoln fan.
The commercials were filmed during one week in Texas, with the first three released being called “Intro”, “I Just Liked It” and “Bull.” Scroll down to check them out.
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