Chrysler wants the world to believe that the all-new 200 is so good that it fools the Japanese, the Germans and the Swedish into thinking it’s a car made in their country.
Titled “Ready to Take on the World”, the new marketing campaign aims to underline the craftsmanship, performance and safety of the all-new 2015 Chrysler 200 and consists of four 30-second commercials narrated in three different languages: Japanese, German and Swedish.
“In 2011, we made a promise with ‘Imported from Detroit,’ and in 2014, we set an expectation with the all-new 2015 Chrysler 200 as ‘America’s Import.’ Our story has evolved from ‘Detroit is back’ to ‘America is back’ to now America is ‘ready to take on the world’,” explains Olivier Francois, Chief Marketing Officer, Chrysler Group.
Basically, Chrysler’s point is that the 200 is a car at least as good as any import, but is built in the USA. The first three commercials released are called “Japanese Quality”, “German Performance – Autobahn” and “German Performance – Three Times”. A fourth commercial, titled “Swedish Safety”, will be released in November. Scroll down to watch the first three ads.
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