Dacia is clearly a success story for Renault and the brand’s sales are testimony to that, with the Romanian brand racking up 3 million deliveries since the launch of the Logan in 2004.
The 3,000,000th Dacia sold was a Sandero Stepway purchased by a motorist in Spain, who was handed over the keys at the Paris Auto Show by Nicolas Wertans, Renault Group SVP Global Sales.
“Dacia has now sold three million vehicles since the brand’s renewal merely 10 years ago, and that’s something of a unique achievement in today’s automobile industry,” said Nicolas Wertans.
In the first half of this year Dacia saw its sales rise by 24.4 percent, with deliveries increasing in all European markets. Dacia is also the brand that registered the highest market share gain in Europe (36.2 per cent) in the first six months of 2014 and has youngest vehicle line-up on the continent.
Dacia’s market share has also risen in all its Mediterranean rim markets. The brand continues its international expansion and will arrive in Israel before the end of the year, after reaching six new markets last year: United Kingdom, Ireland, Denmark, Norway, Cyprus and Malta.
Since Dacia’s launch in the UK, more than 35,000 vehicles have been sold, 18,000 of which finding homes in 2014. The Sandero Stepway is the most popular model with UK customers.
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