It appears that Dodge’s decision to cut $15,000 off the Viper’s price for 2015 models and unsold 2014 models went down well with consumers, as sales have almost tripled in September compared to August.
Chrysler Group dealerships across the United States sold 108 Vipers in September 2014, compared to just 38 units in August, 48 units in July and 36 units in June. Furthermore, September’s total marks the best sales month for the latest generation Viper since deliveries began in April 2013.
The previous record sales months for the Viper were June 2013 and April 2014, each with 97 units sold. Obviously, the price cut is the main reason for the increase in Viper sales, but good news is all 108 Vipers sold in September are 2014 models, as the updated 2015 Viper hasn’t gone on sale yet.
The 2015 Dodge Viper should attract even more customers, as it is priced the same but features a 5hp bump as well as an improved mileage rating on the highway – 20 mpg (11.8 l/100 km) versus 19 mpg (12.4 l/100 km) before.
Furthermore, the 2015 Viper also received a new GT package that bridges the gap between the base model and the range-topping GTS package. Other notable improvements have been made to the 2015 Viper Time Attack, which now offers better track performance.
It remains to be seen whether the price cut will be enough to boost Dodge Viper sales to 2,000 units per year as initially planned. However, September sales prove the automaker did the right thing. As a reminder, the base 2015 Viper is now priced at $84,995 (excluding tax, title, license, destination and gas guzzler tax).
Moreover, current Gen 5 Viper owners are entitled to a certificate worth $15,000 to be redeemed toward the purchase of a new Dodge Viper. The $15,000 certificate is in addition to the $15,000 price reduction. Finally, the $15,000 price reduction also applies to all existing 2014 Vipers that are currently in dealers’ stocks.
Story references: Torque News
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