It won’t be hard to pitch the new Ford Mustang to buyers: it looks great, is improved in every single notable way and it can be had with either a V6 or a V8.
However, what dealers may have problems with is making a case for the four-pot turbo Mustang, a car that needs to pipe fake thrumming into the cabin to sound appropriate.
Melanie Banker, Mustang marketing manager put it simply: “The EcoBoost engine is a whole new proposition that we don’t have today,” and well, people just aren’t accustomed to it. She did say, though, that through clever use of ads, they can steer buyers’ opinions in the right direction – “People look forward to Mustang advertising. It’s usually pretty fun. We’re selling dreams.”
However, it’s not only the turbo that will be a departure for Mustang sellers and buyers, since it also now offers tech that was previously unheard of in the range.
Stuff like “adaptive cruise control, a blind spot warning system, MyFord Touch, a standard rearview camera, rain sensitive windshield wipers and a set of toggle switches to adjust the driving mode electronically,” says Automotive News. It adds that in order to ensure there are no problems, Ford is organizing special training for dealership staff. Currently around 65 percent complete, it was started in July.
In America, at least, we’ll have to see just how much of a slice the 2.3-liter will carve for itself, out of the entire Mustang sales pie chart, especially since it’s not the entry level choice like we speculated before Ford made it official. For the old model, some 60 percent of sales were V6-engined cars, and various V8s made up the difference. Dealers should begin receiving big lots of new Mustangs in mid-October.
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