Fiat is proud of the all-new 500X crossover’s styling connection to the 500 city car and it wants people to see the SUV as a 500 on steroids.
Or maybe on potency pills, as the first Fiat 500X commercial is humorously implying. The ad shows an elderly Italian couple from a quiet little town on the verge of getting it on, when the man remembers he has to take his blue pill.
He clumsily drops his last pill out the window, and that’s how the pill begins its quick journey towards an unsuspecting Fiat 500 waiting to be refueled.
I think you can imagine what happens when the pill lands in the Fiat 500’s gas tank, but you can check if your intuition was right by watching the commercial posted below.