A Honda executive has confirmed that the Euro-spec Honda Accord will be terminated globally in 2015 without a direct replacement on the horizon.
Honda Australia director Stephen Collins said local sales of the Accord Euro will end sometime in 2015, as a consequence of Honda’s decision to discontinue the model in all markets.
“February next year will be the final month of production for Australia. The fact is that because the Euro was not sold in the US at all [Ed. Note: it was sold as the Acura TSX], the lead market was primarily Europe and that segment is declining, so ultimately that led to this global decision,” Collins told Australia’s The Motor Report.
It’s not the first time we’ve heard of Honda’s plans to discontinue the Euro-spec Accord, but this is the first official confirmation of its demise. Australia is a unique market as far as the Accord is concerned, with both the European and North American Accord sedans being available.
“We were very unique in the world in selling two Accords in the same market, but it was hugely successful for a time,” the executive said, adding that Honda sold over 60,000 Accord Euro cars across the two generations offered in Australia.
However, starting from 2015, Honda Australia will concentrate on the latest generation of the North American “wide-body” Accord which arrived in the country early last year.
The Honda Accord clearly has a fan base in Europe and in my view not offering a model in this segment may not be the wisest decision for the Japanese company. Why not bring the US-spec Accord to Europe, or the China-spec Accord previewed by the Honda Spirior concept that was unveiled earlier this year?
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