Following last year’s Opel Adam calendar by Bryan Adams, the German automaker has collaborated with another celebrity (and his cat) for the 2015 Opel Corsa calendar.
The photos were taken by fashion designer and photographer Karl Lagerfeld, who wanted his Birman cat Choupette to take center stage in the calendar.
“The recipe ‘Super model on car’ is slowly getting boring. Karl Lagerfeld has found a new and fresh approach to the subject,” explains Opel Chief Marketing Officer Tina Müller, who was present for the shooting with Karl Lagerfeld and his cat.
Choupette is no ordinary cat, though: it has a last name (Lagerfeld), two maids and 42,000 Twitter followers. Not to mention that Karl Lagerfeld said in an interview last year that he wished to marry the cat… The photo shoot took place in a Parisian studio, where the Choupette got to know the latest Opel Corsa inside and out.
“Choupette did a great job – just as I would expect from a star. She was relaxed no matter whether she was behind the wheel or on the roof of the Opel. She was by no means tense. However, she did sleep for twelve hours after we had finished,” said Lagerfeld.
The Corsa calendar photos taken by Karl Lagerfeld will be presented at a vernissage at the beginning of next year. Choupette Lagerfeld is not the first cat to star in campaigns for the Opel Corsa. In the commercial for the first generation of the Corsa (1982 – 1993), cartoon anti-hero Tom chased mouse Jerry who was at the wheel of the car.
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