Possibly the last thing anyone expected Fiat to do when they re-entered the US market would be to address that infamous joke that their name stood for “Fix it again, Tony.” But with the 2016 Fiat 500X, they’ve actually done it.
The company just poked fun at its own history of quality gremlins in this spot picked up by Automotive News.
A man goes to a repair shop to have the mirror fixed on his un-sexy Honda Civic and the stereotypical Italian mechanics hate the way his car looks. So they fix his Honda by buying him a 500X. And the guy says it feels really good on his butt. No, really.
I wonder what this shop’s Yelp reviews are like.
So let’s forget for a moment that the brand came dead last in Consumer Reports’ 2014 reliability survey and all the memories of someone’s 124 Spider “project car.” Because this is a seriously funny ad that at least goes to shaking the idea to Americans that Fiats are spartan cars. Now, about that 9-speed automatic…
By Zac Estrada