Hyundai is welcoming SEMA Show visitors to its imaginary “what if we made a tuned BMW M5 and Mercedes E63 AMG challenger” (for the Fast & Furious crowd, we’d add…) world with the ARK Performance Genesis AR550.
The concept certainly looks the part with its puffed up wheel arches housing deep-dish alloy wheels and carbon fiber grounds effect kit – sorry folks, no big wing here.
The Koreans promise plenty of go with a supercharged version of the 2015 Genesis sedan’s 5.0-liter V8 that gains 130-horses for a total of 550hp, with ARK Performance also giving the sedan a new lowered suspension and a chassis tune to improve handling.
“The AR550 concept focuses on refined performance that integrates directly with Hyundai’s ‘Design to Empower’ vision for the Genesis Sedan,” said Lerry Liu, Marketing Director, ARK Performance. “This year we are focused on two core elements all under the new line of ARK Racing (AR) concepts for Hyundai’s. First, we focused on the power, handling, and most importantly the sound of the Hyundai power plant. Second, we integrated our high-performance racing technology to introduce a very unique and bold Hyundai vehicle.”
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