BMW’s most expensive paint is the BMW Individual Pure Metal Silver, listed as a $10,300 option for the M6 Gran Coupe in the United States (€8,000 in Germany).
I know what you’re thinking right now, why on earth would a carmaker charge that much for a paintwork?
For starters, BMW says the paint material used to prepare this color is 40 times more expensive than regular coats. BMW describes the Pure Metal Silver color as having a chrome-like finish and extraordinary brilliance. The paint contains hundreds of thousands of ultra-thin aluminum flakes which are responsible for the uniform and gleaming surface.
If this doesn’t convince you the price is justified, maybe the following video will. It presents the craftsmanship it takes to produce the Pure Metal Silver car color.