Toyota will reportedly present a redesigned version of its not-quite-full-size Tacoma pickup truck at next month’s 2015 Detroit Auto Show.
Official details remain thin, but along with a fresher exterior and a more modern interior, it’s believed that the new model could introduce a new six-speed automatic transmission and other powertrain upgrades to improve fuel economy.
You might think that the arrival of GM’s new 2015 Chevrolet Colorado and GMC Canyon would eat into the Tacoma’s dominant position in the compact / mid-size segment where it enjoys a 66 percent stake this year through November, but Toyota believes otherwise.
Speaking to Autonews, Toyota general manager Bill Fay said the launch of GM’s new trucks will spur interest and demand. “It has been a flat segment,” said Fray. “With the new entries coming in, the market should expand.”
Toyota is putting their money where their mouth is by making plans to increase the Tacoma production at their Baja California plant next year.
Note: Current Toyota Tacoma pictured
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