Ford has kicked off its “most comprehensive truck marketing campaign ever” to promote the all-new 2015 F-150 truck across a wide variety of communications platforms.

The campaign focuses on the new F-150’s breakthroughs, including the light-weight aluminum body and 11 class-exclusive innovations, such as its 360-degree camera, LED lights and remote tailgate release. Surprisingly, improved fuel economy is not among the main advertised features.

Three national TV commercials made their debut on December 31 during the first-ever college football playoff for NCAA Division I teams. The spots emphasize the F-150’s durability, capabilities and smart technologies that help improve productivity.

“Forward March” is a 60-second anthem spot that introduces the world to the Future of Tough and the all-new F-150, described as tougher, smarter and more capable than ever.

“What’s Next” lists innovations available only for F-150 customers, from the remote tailgate release to LED headlamps and spotlights to a 360-degree camera system that helps the driver see what’s around tight job sites or trails.

Finally, “Move It” shows the F-150 towing a variety of heavy items, utilizing its 12,200 pounds (5,534 kg) towing rating

“The forward movement, innovation and spirit of progress embodied in these ads will resonate with truck customers for whom productivity, making a difference and building a legacy is so important,” said Doug Scott, Ford Truck Group Marketing manager.

The F-150 marketing team has also produced exclusive webisode content for digital and mobile devices. ESPN “Sport Science” creator John Brenkus hosts “F-150 Tough Science” webisodes that showcase various technologies and materials in the truck, such as its high-strength, military-grade, aluminum-alloy body and high-strength steel frame.

Ford and FOX Network Group are also working together to promote F-150 across the network’s news, sports and Hispanic platforms, including Fox Deportes and MundoFox.

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