Aston Martin seems to have secured the funding needed for refreshing its ageing line-up and reports are already talking about the biggest investment plan in the brand’s history.
Investindustrial SpA, which holds a 37.5% stake in Aston Martin since 2012, has confirmed that funding is on its way to Gaydon, England in order for Aston Martin to initiate its future plans.
Andrea Bonomi, Chairman of Investindustrial shared the news in an interview on Bloomberg, saying “Aston has an industrial plan which is growing in its ambitions and we have always planned to participate in all funding needs that Aston has. If Aston needs capital, we’re there.”
Aston Martin will reveal the details of its plan at the Geneva Auto Show in March, with rumors talking about the British firm’s plans to build its first crossover. Andy Palmer, CEO of the British marque is going to give a clear indication of where the brand is going. The ultimate goal of the plan is said to be the increase of sales as many as 8,000 units per year from around 4,000 now.
Although Aston Martin is the only luxury car brand that doesn’t belong to a larger group, it has signed an agreement with Mercedes-AMG, offering a 5% stake in exchange of providing engines and electronics.
AMG powertrains in an Aston suit? Seems fine to us…
By Michael Karkafiris
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