2014 was the fifth consecutive year of record sales for Rolls-Royce, with the British brand delivering 4,063 cars worldwide, 12 percent more than in 2013. Compared to 2009, last year’s sales have more than quadrupled, which is an exceptional result in such a short period of time.
Sales increased worldwide, with Rolls-Royce seeing double-digit growth in most regions: North America (up 30 percent), the Middle East (up 20 percent) and Europe (up 40 percent).
The United States remained the automaker’s most significant individual market, while its home market, the United Kingdom, is the fourth largest individual market (up 13 percent). The most spectacular growth rates were seen in markets like Australia (up 75 percent), Japan (up 60 percent), Bahrain (up 50 percent) and Kuwait (up 45 percent).
Sales were driven by strong orders for Wraith, which enjoyed its first full year of sales, while the Phantom remains the company’s pinnacle product. Ghost Series II, launched in November, also saw strong demand. Just like in 2013, Rolls-Royce once again sold more cars in the €200,000+ net segment than any other manufacturer.
Unsurprisingly, the best-selling Rolls-Royce dealership in 2014 was Rolls-Royce Motor Cars Abu Dhabi, one of the brand’s 127 dealerships worldwide. Six new dealerships were opened in 2014, including Mexico City, Calgary, Canada and Gold Coast, Australia.
“This fifth consecutive record year saw Rolls-Royce Motor Cars break through the 4,000 car sales level for the first time in its 111-year history. The result confirms that our strategy of balanced, sustainable and profitable growth is delivering and that Rolls-Royce remains the world’s leading luxury goods brand,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
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