Toyota UK Wants to Raise £1 Million for Charity by Selling Red Noses for Cars

Toyota UK has revealed official details about the so-called RND Concept, which was the company’s way of announcing it is selling red noses for vehicles. As previously reported, this has to do with Toyota being an official partner to the 2015 Red Nose Day, a fund-raising event from Comic Relief that takes place on March 13 and is aimed at supporting the organization’s charity projects across the UK and Africa.

Toyota’s British businesses, including Toyota GB, Toyota Manufacturing UK, Toyota Financial Services, Toyota Materials Handling, Toyota Logistics and Toyota Centres, have pledged to raise £1 million ($1.5 million) for Comic Relief grants by selling official 2015 red noses for vehicles, available exclusively from Toyota Centres and Toyota’s official eBay store.

Each nose costs £5 and can be purchased by all motorists, regardless of the type or make of vehicle they drive. All the funds raised by Toyota from Red Nose Day activities will go to Comic Relief’s grants program. To raise the proposed sum, the company will also organize fund-raising events and activities across the country.

“Red Nose Day achieves the remarkable feat of making people laugh while at the same time helping make a real difference for those people most in need. Toyota is proud to be a part of its inspirational work as an official partner of this year’s Red Nose Day and across the country we will be pulling out all the stops to raise as much money as we can,” said Matt Harrison, President and Managing Director Toyota GB.

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