Ford’s European sales have went up significantly last month, registering their highest January share since 2012, with 88,700 cars sold. Main culprits: New Mondeo, the facelifted Focus and of course their fleet sales.
Their total number of cars sold in January represents a 9.8% growth compared to the same period last year, outpacing the average industry growth of 6.5%. At the same time, Ford’s total vehicle market share rose 0.2% points to 7.7%.
This means Ford has been able to maintain its position as the No.2 total vehicle and passenger car brand in Europe, while also being the No.2 commercial vehicle brand in January.
In fact, the first month of 2015 represented Ford’s highest January commercial market share since 1995 – which speaks volumes (no pun) about their successful vehicle range.
Roelant de Waard, VP of Marketing & Sales Ford Europe said that “More important than simply increasing our market share is that we have achieved this through improved sales on the higher value retail side of the business. Our investment in new product and technologies is really paying off, and we will see much more to come on this front in what will be one of the busiest years ever for Ford in terms of new vehicle introductions in Europe.”
So far, Ford have seen their Kuga SUV have its best month in January since the launch of the first generation car back in 2008. Furthermore, the Transit family has also boosted its sales while the Fiesta was again confirmed as Europe’s top selling small car for 2014 – third year in the running.
As for the new Mondeo, its sales are up 29% year-over-year, and the facelifted version of the Focus is expected to hold off the Skoda Octavia and the rest of its C-segment challengers and remain the 2nd best selling car in its class for this year as well.
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