Here’s a first look at Infiniti’s QX30 Concept, a pre-production study that previews a compact crossover likely to be built alongside the upcoming Q30 hatchback later this year in the UK.

Infiniti says the QX30 Concept is a design vision which “will inspire a new premium compact crossover targeted at a new generation of premium customers.”

The car is said to have a distinctive approach to design that “looks beyond the practicality and conformity expected of the segment,” in other words, it won’t be as practical as its rivals.

That’s because the QX30 combines the lines of a coupe with the rugged looks and seating position of a crossover. “The QX30 Concept foreshadows an urban explorer which is equally at home in the city as it is on the open road,” says the press release.

The rear end of the car looks very similar to the mechanically-related Q30 Concept unveiled at the 2013 Frankfurt Motor Show. At the time, the Q30 study was also described by Infiniti as a combination between “the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover.”

Judging from these statements, we assume people won’t have it easy distinguishing the Q30 from the QX30, which will also share the same MFA platform sourced from Mercedes-Benz.

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