KIA is an official partner to the NBA and so, their top of the line K900 model is the NBA’s official luxury vehicle. But is it really “Fit for a King”?

Well, of course it’s fit for just about anybody. It’s big, comfortable, full of tech and it’s not bad looking. However we’d wager that there’s no way LeBron James is getting anywhere near this thing whenever he’s not shooting a KIA commercial.

And we’re not trying to be mean here, but this guy is a 4 time league MVP, 2 time Champion and arguably the best basketball player of his generation. He was already driving an S 65 AMG back when he first came into the league.

Today he owns (as far as we know) an Aventador, a 911 Turbo S, a Ferrari 458 Spider, and probably lots of other supercars and some of the finest luxury cars money can buy – maybe all of them. He does make $20.6 million per year just from his NBA paycheck – and a lot more from endorsements.

So no, we’re not buying what KIA is selling in this ad. But still, the 420 HP rear-wheel drive K900 is an impressive car no doubt. And at $54,500, it’s quite a good bargain.

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