Dodge is kicking off its promotional partnership with Universal Pictures for the “Furious 7” film with a new television spot called ‘Flash to the Future 7’ that will air in both the US and international markets.
The multitier marketing campaign will include the brand’s first-ever partnership with Atlantic Records, with a number of new and vintage Dodge cars such as the 707hp Challenger SRT Hellcat, Charger SRT Hellcat, and Viper GTS being featured in music videos supporting the Furious 7 movie.
“For the first time, Dodge is broadening its long-time partnership with an innovative new Atlantic Records collaboration that truly expands the power and reach of the Fast & Furious franchise and provides a natural extension for showcasing Dodge’s most powerful new performance vehicles to movie, music and car enthusiasts everywhere,” said Fiat-Chrysler Automobiles (FCA) Chief Marketing Officer, Olivier Francois.
The film itself, which opens in theaters on April 3, 2015, will see a Candy Red 2015 Dodge Charger driven by Dominic Toretto (played by Vin Diesel), a Sublime Green and Black 2015 Dodge Challenger R/T driven by Letty Ortiz (Michelle Rodrigues) and an armored 2015 Jeep Wrangler Unlimited driven by Tej Parker (Chris “Ludacris” Bridges).
All told, the Fiat-Chrysler group said it provided some 30 vehicles for the movie production.
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