SEAT has quietly been on the rise these past couple of years, culminating with them recording their biggest income figure in history at €7.497 billion, marking a 15.8% improvement on 2013.
The after-tax result for the financial year was – €66 million, a massive 56% improvement over 2013 (- €149 million). SEAT is also looking at the upturn in sales volume and the growing strength of top markets such as Germany, UK, Spain and Central Europe.
Coupled with the success that the latest generation Leon has had in 2014 (154,000 units, 49.9% increase over previous year), there’s no reason to think that the market will shift on them.
Jurgen Stackmann, SEAT Chairman said that “2014 was a major milestone on our road towards a sustainable profitable company. Not only did we improve sales in comparison with last year and achieve our best performance since 2007, but we have also successfully shifted our centre of gravity towards the Leon, a model offering greater profitability,” which makes sense since Leon sales have actually surpassed Ibiza sales for the first time ever.
The Leon ST (SEAT’s first compact estate car) sold over 47,000 units last year, whereas as a whole, the company’s income has increased by 61% over the past 5 years. As for total Leon sales for 2014, they stack up at 390,500, a very impressive figure indeed.
SEAT is continuing to grow in 2015 as well, having already seen a 7.5% rise in global sales in the first two months of 2015.
This year, the Spanish car maker is getting ready to market its first SUV, set to be showcased at the Geneva Motor Show in 2016 – a car that couldn’t have come at a better time for them, the way the European market keeps growing.
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