Every year, before the start of the ADAC Zurich 24-hour Nurburgring Race, BMW organizes the M Festival.
The M Festival isn’t exactly a festival; in fact, it’s a way to be a part of the BMW experience prior and during the 24-hour race. Everybody is welcomed and treated like a VIP. You are surrounded by BMW staff, pilots and M experts that will explain all about the newest BMW M cars.
You get access to all of the M festival areas and a ticket for the 24-hour race. You even get catering, paddock tours, a BMW M welcome package with lots of goodies and a BMW M driving experience. Of course, this comes at a price; so, if you have 449 Euros ready to spend you can never get bored.
In fact, if you buy this package you can win a chance to participate at the M Corso event. All you need to do is to hold on to your ticket and hope you win – just like a normal lottery event. Oh, and it’s very important to have an M powered BMW.
That’s because the winners of the M Corso event parade on the Nurburgring in their own M spec Beemers. For free! Now, isn’t that the best deal ever?
This year, 43 contestants won the opportunity to drive their own cars across the ‘Ring, led by official BMW pace cars from DTM and Moto GP.