Ford Sets Up Regional Sales Office In Morocco, Promises 7 New Models For North Africa

Ford has founded a new sales office in Casablanca, Morocco, which will serve as a hub for the North African region. Additionally, the automaker has opened a new purchasing office in Tangier which will more than double the amount of parts purchased from North African-based suppliers.

The growing automotive supplier network in North Africa, primarily in Morocco, will supply parts to Ford’s assembly plant in Valencia, Spain, among other operations. Ford has recently completed a €2.3 billion investment in its Valencia facility, allowing it to increase its volume and the number of nameplates it produces.

The automaker said the new sales office will help bring seven new vehicles to North Africa, but didn’t name those vehicles. However, last year Ford said it would bring the Ford Fusion sedan, facelifted Focus, all-new Mustang and a production version of the Figo concept to African markets in 2015.

“Morocco is a great place to do business. Morocco has a very skilled and motivated workforce, a growing automotive supplier ecosystem, access to ports, free and fair trade agreements and a very pro-business mindset. Ford is delighted to partner with Morocco to expand our operations in North Africa,” said Kalyana Sivagnanam, Director, Ford Middle East & North Africa.

Ford is opening 13 new retail facilities in North Africa this year, 8 of which will be active in Morocco by the end of 2015.