In preparation for the launch of the 2016 Volvo XC90, the Swedish-born company announced Thursday it has teamed with Swedish-born artist and producer Avicii to make a video featuring the new car.
According to Volvo, the 26-year-old is taking the 1964 song, “Feeling Good,” popularized by singer Nina Simone. Avicii calls the song “timeless,” but is adding, “new vocals, infectious beats and the catchy melodic treatment that has thrilled millions of jubilant fans at festivals and clubs around the world,” according to the release. So it’s the same song, but not.
But it is perhaps fitting for a vehicle that’s been all about the rebirth of Volvo since it was first shown last summer. Volvo says it will be using, “A New Beginning,” as its slogan in the video.
Apart from the Swedish connection, it’s also a match because XC90 owners are likely to get into their car in the morning and hear one of Avicii’s songs blasting through the speakers because their teenage driver forgot to turn down the radio after borrowing the car the night before.
Stay tuned for the Avicii-Volvo video on May 8.
Photo gallery
