A Lamborghini Gallardo carrying wooden planks and an insulation roll on its roof while towing a U-Haul-like trailer took Canadians by surprise in downtown Montreal, but it’s not what you think…

Fear not, this driver did not lose his mind (…or his Toyota Tundra), as he was taking part in a promotion for Canadian French language television station Canal Vie’s “Des rénos qui rapportent gros”, a new home improvement show.

“The Lamborghini is the ultimate luxury sports car, so to use it for renovations, it attracts attention, and it allows us to illustrate perfectly the title of our new issue,” said Marie-Ève Fortier, Director, Marketing and Communications at Bell Media that owns Canal Vie.

See the Lambo for yourself in the video below.

H/T to Frédéric!

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