Regardless of what you think about the new Audi Q7 in terms of looks, this is still one of the world’s most advanced premium SUVs.
When Audi set out to make this video, they probably first thought about what message they want to send the public. The new Q7 can surely talk to you in different ways – it can appeal to your practical side, to your adventurous side and most definitely to that side of you that loves gadgets.
However, it seems they went with a more..inspirational approach, showing you footage of determined professionals who are excellent at what they do and who always work hard in order to be the best that they can be.
They want us to think the same way about the Q7. In fact, the description of the video states that the Audi Q7 is the result of an ambitious idea, “never cease to be better”.
Lucky for them, this isn’t just their marketing department talking. The Q7 really did get better in every possible way. Just think about the 325 kg (716 lbs) it shed in order to become more agile and more economical.
Think about the exciting 373 PS Q7 e-tron version or the 12.3″ TFT instrument binnacle. Now try not to think about the Q7’s somewhat boring looks and if you can manage that, well, then you’re probably a big fan.
Despite the majority of its rivals being much better looking, the new Q7 will almost undoubtedly be a huge success story – even though it will probably never compare to the original in terms of how that first generation model managed to leave its mark on the segment.