If there was any question about which car-buying age the 2016 Chevy Cruze will target when it’s shown this week, then the answer is all in one communication from the Chevy PR team. But I’m a millennial and this looks too hip for me.
In a statement titled, #ChevyGoesEmoji, Chevy said the following in words on Monday before reverting to icons:
Words alone can’t describe the new 2016 Chevrolet Cruze, so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small emotionally expressive digital images and icons in electronic communication. Try and decode this news or watch for the decoder at 2 p.m. EDT on Tuesday.
I think, “small emotionally expressive digital images and icons in electronic communication,” is the longest description for emojis I’ve ever seen.
From my limited vocabulary, the 2016 Cruze – to be revealed Wednesday – will have lots to do with mobile connectivity and wifi and fuel economy for active urban activities and sports and handbags. OK, I’m out.
What we do know now about the new Cruze is that it will get a significant redesign and look a lot more like the 2016 Malibu that was shown at this year’s New York Auto Show. A 1.5-liter turbo four from the Malibu is a likely Cruze engine. A hatchback variant, which has been available overseas, will make its way to the U.S. with this second-generation model. The Cruze will also be compatible with Android Auto and Apple CarPlay.
Click below to enlarge the full release, and you have until Tuesday to crack the code if you’re fluent in expressive digital icons.
Photo gallery
