It’s hard to find a brand that is more French than Citroën and it appears that the French people fully agree with this statement.
That’s because Citroën ranked as the most popular French brand overall in the latest Posternak-Ifop survey, which assessed the brand image of local companies among the French public.
According to the survey, Citroën is the French public’s favorite French brand, across all categories, beating carmakers Peugeot (6th) and Renault (9th) and sharing first place with industry giant Michelin.
The May 2015 poll included a representative sample of the French population which gave Citroën a brand image index of 77, equal with Michelin in a ranking of 30 French companies in all sectors.
“We could hardly have hoped for a better result for our recent brand revamp, a wide-reaching program that extends to everything from products to communications materials and customer experience on the web and at the dealership,” said Citroën CEO Linda Jackson.
“All these aspects contribute to building brand image. So in all these aspects we want to fully express our true genetic make-up, that of an innovative carmaker superlatively attentive to driver and passenger well-being. By putting us in top place, the French public expresses their long-standing affection for Citroën’s unique spirit,” the executive added.
Sister company Peugeot’s brand image index was 71, while Renault’s was 65.