Dacia may have started off in 2004 as a tepid attempt to make a low cost car for Eastern Europe, but ever since it launched in the western part of the continent, UK sales have been steadily rising. In the first half of 2015, the brand managed to claim a total of 1.1 percent of the Isle’s market.
This comes after a 11.5 percent increase in the number of deliveries, which has now reached 14,465 vehicles. They say this is above the market average of 7 percent.
Interestingly, Dacias seem to be almost exclusively reaching private hands – 96 percent of all vehicles shifted didn’t end up in fleets. The most popular model is still the Sandero (9,237 units out of the total), courtesy of James May early popularization of the model, but the Duster is probably the more attractive buy because, well, it’s a crossover with available all-wheel drive that can actually do off-road.
It would appear that advertising your cars as ,shockingly affordable’ has paid off for Dacia, which helped parent firm Renault achieve a total market share of 4 percent in the UK, while registering 15.2 percent growth over 2014, with a total of 62,276 vehicle sold through June.
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