Tesla keeps rocking the boat apparently by introducing what appears to be a pyramid scheme for its customers.

The deal goes like this: A current Model S owner can provide his friends with a unique referral code in order for them to get a $1,000 discount on the final price of their new Tesla with the referrer also gaining a $1,000 credit towards the purchase of a new Tesla.

Those who will successfully bring in five new customers will also get themselves a tour of the Gigafactory. If you manage to bring in 10 new customers, then the perk is getting even better, with Tesla giving you the opportunity to buy a special edition ‘Founder’s Series’ Model X at $20,000 discount.

And if you manage to be the first in your region to refer 10 new Tesla customers, then Elon Musk will give you a loaded Model X for free! That’s insanely cool!

According to a report from Mashable, Elon Musk had recently sent an email to his current customers, saying that the cost for his company for every Model S sold through the Tesla stores currently is $2,000. By using the traditional word of mouth strategy, Elon believes that this cost could be significantly reduced as well as the need for more Tesla stores with the company giving the money saved back to its customers.

The promotion will run through October 31st this year and if the experiment proves to be successful, Tesla will likely continue using it.

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