Actually, we sincerely doubt this Smart Forfour spot will ever broadcast on any television station anywhere in the world. Period.
Created by BBDO Berlin, the commercial is titled “smart forfour | Swearing Kids” and it opens with a parental advisory that reads, “The following ad contains explicit language” – and boy, does it get explicit…
It shows a bunch of cute kids dropping F-bombs like there’s no tomorrow, all to prove a point about driving large cars in cramped cities with limited parking spots: “When you drive the wrong car, you teach the wrong words” says the ad to reveal the spot’s tagline “F***ing relaxed in the city: the smart forfour“.
Smart, offensive, obscene or something else? I’ll go with the first, but feel free to voice your own thoughts in the comments.