If you think for one second that Volvo isn’t capable of building a car capable of scaring the likes of the BMW 5 Series, Audi A6 or Mercedes E-Class, then you really haven’t been paying attention.
The Swedes have been on a roll ever since the mid 2000s. Since then, every single new or facelifted model that they’ve put out has been exceptional.
Now, they’re able to fight all of their premium rivals in several segments at once with cars such as the V40, S60/V60, XC60 and the XC90.
Here’s how a quick recap of the landscape looks:
V40 – 1 Series, A-Class, A3
S60/V60 – 3 Series, C-Class, A4
XC60 – X3, GLC, Q5
XC90 – X5, GLE, Q7
What this means is that Volvo is covering the premium compact segment, sports sedan segment, as well as the compact and full-size SUV segments.
The only thing missing is a premium mid-size saloon, right? Well, sure, they have the S80, and as much as I personally like the car, it’s now way behind its rivals in terms of performance and tech.
This is where the S90 comes in, a car that’s supposed to feature a premium interior just like the X90, yet “a step up”, as Volvo UK managing director Nick Conner stated a few months ago.
If it ends up looking anything like this rendering (it might look even better), people are probably going to love it. This drawing isn’t aggressive looking, yet it’s extremely stylish…in a simple sort of way. Oh, they have a word for that – it’s called elegant.
Rendering courtesy of Topspeed
PHOTO GALLERY
