Since Bentley customers generally demand greatness from their favorite means of transportation, it’s only natural that they would also seek out the extraordinary in all aspects of life.
This is what award-winning actor and long-time Bentley customer and brand ambassador Jean Reno is talking about in this short “film”. He says that he sometimes finds this trait in a person or a place, and of course in a straight line or a curve – which is basically what cars are made of from a design perspective.
Earlier in his career, Reno went on to star in great movies such as Leon and Ronin, but also some questionable ones such as The Da Vinci Code, though it’s hard to stand here and say that he doesn’t know extraordinary when he sees it.
In fact, after owning five different Crewe-built models, we’re pretty sure he knows a special car from a regular one. Of course, Bentley went all out even before the Bentayga’s official unveiling at the 2015 Frankfurt Motor Show last week. The luxury car manufacturer had major light installations up and running in Crewe, London, Moscow, Dubai, Shanghai and New York, that projected the #BeExtraordinary message across the night sky.
That’s certainly one way to announce your 600 HP W12 twin-turbocharged luxury SUV to the world.
Bottom line, Bentley’s ‘Be Extraordinary’ campaign is as much about the car itself and material things in general, as it is about extraordinary people. Does anybody feel inspired though?