Polestar To Operate As Independent Enterprise Under Volvo Ownership

According to Volvo Cars president & CEO Hakan Samuelsson, Polestar will operate independently, with its own strategy, R&D and marketing departments.

Polestar will also continue its motorsport activity by featuring in the 2016 Scandinavian Touring Car Championship along with Cyan Racing – which by the way wasn’t acquired by Volvo and still belongs to Christian Dahl.

“I am keen for Polestar to remain as entrepreneurial as possible,” said Samuelsson. “We want Polestar to build on its racing heritage and strengthen its brand by pushing the limits in terms of engineering and technology. The best way to achieve this was for it to work as an independent unit.”

Volvo is definitely doing the right thing by allowing Polestar this much freedom, especially since we’re talking about common goals here such as technical development under the umbrella of their motorsport programs.

Before this year is up, Volvo is expecting to sell 750 Polestar cars globally (S60 & V60), with a possible increase to between 1,000 and 1,500 cars per year mid-term.

Fans of the brand will surely be keen on seeing new Volvo models with increased engine and gearbox performance, as well as throttle response.