Apple is undeniably already hard at work creating its own automobile. They’ve already made arrangements to test it and people have seen some strange mules in California, ones they couldn’t necessarily link to an actual automaker.
Now it seems they’re also setting the stage for the eventual reveal of their (probably self-driving) car with statements such as Tim Cook’s announcement that the automotive industry is in for a “massive change.” The CEO obviously didn’t back that up with any kind of palpable arguments, yet it does build the hype surrounding the idea.
Cook said “I do think that industry is at an inflection point for massive change. Not just an evolutionary change,” adding that in his view “autonomous driving becomes much more important.”
He concluded by saying “we’ll see what we do in the future,” as well as the fact that the company’s shorter term goal is to allow people to have “an iPhone experience in the car,” hinting at Apple CarPlay and their incremental work on that.
via TheVerge