Actually, the correct title would be ‘uncrushable between them’, but you will quickly grasp the idea once you watch Mercedes-Benz’s witty spot that follows below.
If you’ve ever played with toy cars as a child (and if you’re reading this, you most definitely did)…or participated in a demolition derby as a grown up (please know we envy you), you’ll immediately get it, even if you can never reasonably explain why smashing cars makes you feel this way.
So, here comes party-pooper Mercedes-Benz to ruin the fun for kids by offering them a pair of seemingly regular toy cars, which hide some super-strong magnets inside that make it impossible for the youngsters to smash them against each other.
The kids might have been annoyed, but we clearly see what Mercedes-Benz did here to promote their radar-based Brake Assist System (BAS) that works to prevent crashes in real life conditions by using sensors to recognize dangers such as vehicles and objects ahead, optimizing the applied brake power as soon as the driver steps on the brakes.
Touché Mercedes, that’s one advertising point for you.