Nissan’s Lannia sedan has gone on sale in China this week through the Dongfeng Nissan Passenger Vehicle Company (DFL-PV) joint venture.
Unveiled at the Shanghai Auto Show in April this year, the Lannia is a China-exclusive model aimed at “young, energetic Chinese trendsetters.” Starting at RMB105,900 (approximately $16,944), the Nissan Lannia targets the “post-80s and post-90s” generations, who are becoming the most influential demographic group in China.
This is why the model’s original design was initiated by young team members at Nissan Design China, with the China-based team having a leading role during the development process. Still, that can’t hide the fact that it looks very similar to the new Maxima.
“Lannia was created for the rising Chinese generations who want to set themselves apart as both edgy and sophisticated, and this very first China-centric model is a tangible expression of Nissan’s commitment to the market. It also symbolizes Nissan’s focus on localizing business in China for China,” said Jun Seki, President of Dongfeng Motor Co., Ltd. (DFL), Nissan’s joint venture in China.
The Nissan Lannia is powered by an upgraded 1.6-liter four-cylinder gasoline engine mated to an Xtronic Transmission (CVT). The vehicle also features “a high-performance suspension”, new EPS (Electric Power Steering) and VDC (Vehicle Dynamics Control) systems.
The standard infotainment system includes a 7-inch touch screen, Nissan DA (Display Audio) connectivity, advanced audio system and additional USB interfaces for passengers in the rear seats.
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