BMW launches a new online service to allow their customers to buy a new car wherever and whenever they want to, dubbed Retail Online.
This new service includes all aspects of the car buying procedure, from the online configuration of your new car to arranging a test-drive if necessary and from choosing financing and payment methods to getting a trade-in value for your old car before getting a final delivery date.
Every step of the buying process will also be supported via a live chat or email to provide personal guidance to the customer. The service will be launched initially in the UK market, with 95 per cent of dealers already on-board.
“We are the first car manufacturer to offer a digital sales solution for the entire product range and the full end-to-end buying or leasing process online. Now, the customer can do it all from the comfort of their home”, said Ian Robertson, Member of the Board for Sales and Marketing. “The integration of the BMW Genius via live chat and retailer messaging functions where the customer is able to get personalised support in real time, makes this system unique and a new benchmark for the automotive industry.”
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