Hyundai has sold 1 million vehicles in the United Kingdom since 1982, and it’s celebrating the milestone by giving away a Tucson.

The campaign, which started on November 26, will run for a million seconds, meaning 11.6 days, and it allows fans to nominate their “one in a million” person they feel deserves to win a brand new Tucson.

Entries for #M1LLION can be submitted as a text, image or video, on the Hyundai UK Facebook wall, using the aforementioned hashtag. The winner will get the keys to a 2.0-liter diesel Premium SE Tucson, finished in Ara Blue, worth £28,345 ($42,655).

To have reached a million cars sold in the UK is an amazing achievement for our business and this #M1LLION competition is a way to share this milestone with our loyal customers and social media fans“, said the Hyundai UK boss Tony Whitehorn.

In the UK, the Hyundai Tucson is offered in a choice of five trims, starting with the entry-level S, which costs £18,695, and ending with the range-topping Premium SE, priced from £32,345. The engine lineup includes two petrol units and three diesels, with outputs ranging between 116 PS (114 HP) and 185 PS (181 HP).

In the US, the 2016 Hyundai Tucson starts from $22,700, in the SE guise, with a 2.0-liter unit, 6-speed automatic and FWD. The most expensive version of the model is the 1.6-liter turbo, with its 7-speed dual-clutch gearbox and AWD, in the Limited trim.

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