Is the Italian saloon the show’s sexiest car, beauty being in the eye of the beholder and all that? Maybe, maybe not, but it surely comes very close to the top.

Never mind that its debut on the showrooms is being pushed back, making Alfa’s dealers unhappy: in the 2015 Los Angeles Auto Show the good news is that, for the first time ever, the company said something other than the usual Quadrifoglio Verde story.

In no way are we dismissing the 505 HP (510 PS) M4-fighter but, let’s face it, with a US$70,000 starting price it’s not exactly going to be the one to revive the brand’s fortunes.

This task, in the US market at least, will fall on the newly announced core versions, all of which will be powered by a new 2.0-liter turbo four with 276 HP, available initially with rear-wheel drive and a bit later with AWD, too.

No details were available, but it looks like the bread-and-butter Giulia can enter the compact premium segment and challenge the German establishment from the word “go”.

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