For this hunting season, Ram Trucks is issuing a reminder to everybody that we’d be better off staying indoors if the “no guts no glory” life doesn’t suit us.
First off, let’s try to put aside how one might feel about hunting, which can rightfully be a delicate subject for some, though regardless of that, for many, it remains a way of life, deeply embedded in their culture. And as the extremely manly voice in the commercial says, it’s definitely not for the faint of heart.
The video is actually very well made, with a cool narrative and some great nature footage – though of course the main focus is to make viewers feel like driving a Ram truck would turn them into an even more masculine version of themselves.
While we may all get our inspiration from different places, those who do appreciate Light & Heavy Duty trucks, could certainly benefit from checking out the Ram trucks lineup.
As an entry-level model you’ve got the Ram 1500 Light-Duty which comes with a 3.0-liter V6 EcoDiesel engine, all for $25,865 MSRP, though that probably won’t get you as far as the Ram 2500 & 3500 Heavy-Duty models.
The Ram 3500 boasts a best-in-class 900 lb-ft (1,220 Nm) of torque, helping it pull roughly 31,210 lbs (14 tons) – which is also best-in-class, according to manufacturer. However, if you’re looking for a more personalized product, the smaller 1500 model is available in three different 2016MY Special Edition versions, called the Black Ram 1500 Express, Ram 1500 Black Sport Package and Ram 1500 Outdoorsman.