The first new model under the new Genesis brand name was teased by Hyundai, previewing the G90 flagship ahead of its launch by early next month in Korea.
The first renders of the range-topping G90 luxury sedan are showing the path Hyundai wants to follow with its premium Genesis brand, using the “Athletic Elegance” design language. As we can see, many design elements from the Vision G concept will be transferred to the new G90, like the slicker lights all around and the more prominent front grille.
The new Genesis G90 will succeed the Equus and try to become an alternative to the Mercedes S-Class and BMW 7-Series. Reports are saying that is powered by the company’s 5.0-litre V8 used on the existing model, with Hyundai offering for the first time an all-wheel drive option too.
As you would expect from a premium flagship, the new Genesis will feature the latest in safety technologies and innovations having a “human-centered” approach which should translate into ease of use and class-leading comfort, as this is going to be Hyundai’s showcase of the absolute best they can offer.
“Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers”, said Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor. “The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”
The new Genesis G90 will make its official debut in Korea by early next month, carrying the name EQ900 for the specific market. Genesis plans to launch six new models by 2020, including the G90, with the next model to be the G80, the successor of the Hyundai Genesis.
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