The recently launched G90 is the first car in Hyundai’s new, up-market, standalone Genesis brand, but it will soon be followed by other models.
But we already knew that, as the Korean car manufacture said it will debut six new models by 2020, after announcing its plans to launch the Genesis as a new entity to cradle the company’s high-end products.
Now, with the unveiling of the G90, Hyundai brings more information to the table regarding its future plans, revealing that the line-up will be comprised of midsize luxury sedans, a large luxury sedan, a super-luxury sedan, a small crossover/SUV, a large luxury SUV, and a sport type coupe model.
Apparently, the flagship G90 will act as a standard for the future automobiles, as the new models will distance themselves from “the technological overload” of their competitors and offer instead a tailored customer experience.
Reports suggested that Hyundai will put its new luxury arm to good use on the SUV segment, and it appears that the Koreans are thinking to give their competition an even harder time with a crossover as well. Moreover, the Coupe body-style Hyundai mentions can very well be based on the Vision G Coupe that debuted at this year’s Pebble Beach event.
It looks like Hyundai is properly gearing up for an offensive on multiple fronts, bringing its A-game along with it. The carmaker even created a new Prestige Design Division, with Peter Schreyer and ex-VW Group designer Luc Donckerwolke at the helm.
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