With its NFL sponsorship fully secured and the regular season almost over, Hyundai has now signed sponsorship deals with both the Minnesota Vikings the Pittsburgh Steelers.
The two teams will join the Arizona Cardinals and Houston Texans as clubs with Hyundai sponsorships, which is fitting seen as how we’re looking at teams who are either primed to make a long run in the playoffs or at least secure a wild card spot.
Also, we’re looking at very strong fan bases here, especially with the Vikings and Steelers, best known right now for fielding elite players such as Adrian Peterson and Teddy Bridgewater or Ben Roethlisberger, Antonio Brown and Martavis Bryant respectively.
Hyundai’s senior group manager Trea Reedy also touched on the fan bases, saying that they’re loyal and dedicated and that by partnering with these teams “we are able to strengthen our footprints in those markets and drive traffic to our dealers.”
The automaker will display two vehicles during all Vikings home games for the rest of the season, whereas during Steelers home games only one vehicle will be on display. On top of that, Hyundai will also be giving away co-branded merchandise to Vikings and Steelers fans at games, while running local ads on TV & radio in both Minneapolis and Pittsburgh.
In addition, Hyundai will have digital LED signage and a logo on the media backdrop for all team related announcements at each Vikings home game. Once the Vikings move to their new stadium in 2016, the Korean manufacturer will be the naming rights sponsor for the “Hyundai Club” at the eagerly anticipated U.S. Bank Stadium.
As for the Steelers, Hyundai will have naming rights of the “Hyundai Club West” at Heinz Field, and will also be featured on LED and video boards in the stadium.
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