Special 2 Millionth Land Rover Defender Sells For Record £400,000 At Auction

The one-off Defender ‘2,000,000’ has fetched a stunning £400,000 at a charity auction hosted by Bonhams in the UK, making it the priciest Land Rover ever sold at auction.

All proceeds from the sale are being donated to the International Federation of Red Cross and Red Crescent Societies, as well as the Born Free Foundation, two humanitarian and conservation partners of Land Rover.

The Defender ‘2,000,000’ was built back in May to celebrate the milestone and, thus, features a number of special add-ons. Not much – just enough to make sure it stands out as a one-off.

For example, it has special ‘no 2,000,000’ badging, a map of Red Wharf Bay, S90 HUE registration plates and a custom aluminum plaque on the driver’s seat signed by everyone who assembled the car.

Discussing the sale, managing director of Jaguar Land Rover’s Special Operations Division John Edwards said: “Earlier this year, we had the opportunity to turn a milestone Land Rover into a true collector’s car. With the expert help of my SVO team and a handful of willing Land Rover ambassadors, we created something unique and very special. Tonight’s sale will go down as part of our history. Of course, Defender has a future and will live on in its own right. But the original Series Land Rovers and Defenders will also continue to thrive through our Jaguar Land Rover Heritage division.”

Production of the current Defender will cease in January, but a successor to the old workhorse is already being developed.